Hartmut Esslinger
The Early Design Years of Apple
Introduction by Prof. Dr. Florian Hufnagl, Director General
Die Neue Sammlung – The International Design Museum Munich
‘Keep it Simple’ is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began
in 1982. The result of this partnership between entrepreneur and designer is of historic dimensions: Steve Jobs was the first to make Strategic Design the core of Apple’s Business Strategy. By this, Apple grew from an originally technology focused company into one of the world’s most successful, global brand, and this was achieved by creating and delivering innovative and intelligent products designed for humans like you and me
‘Keep it Simple’ introduces the success story of Apple from the viewpoint of Hartmut Esslinger, who as an external designer in close collaboration with Steve Jobs was essentially responsible for the design of Apple products. His authentic perspective dispels many a myth – a must for all Apple enthusiasts
296 pages, 21.6 x 25.4 cm, 400 illustrations and graphics, Flexibind
ISBN 978-3-89790-407-1
